Author:AXYZ DESIGN
Date:2021-12-10
ANIMA® ALL IS THE WINNER!
3DAWARDS 2021, FILM CATEGORY
At the beginning of this year, and after several months of intense development work, we were able to launch a new service that offers a unique, innovative, versatile and powerful solution to populate both complex animations and static images using photorealistic characters of the highest quality.
This new service deserved an equally innovative advertising spot and we contacted the Spanish studio Prompt Collective to produce it. At the initial meeting, the first thing I said to Francesco Testa and Ivan Arellano was:
I want to do something new, fresh, totally different to what is known as a software demo reel.
Since I founded AXYZ in 2008, I have been trying to make the company offer new and innovative products. We were the first company to offer 3D character models for architectural visualization, the first to use scanning and photogrammetry technology and the first to offer 4D digital humans. Making an advertising video for the launch of anima ALL that stood out from the standard was ambitious and clearly intended to differentiate us in the industry.
I knew there was a certain amount of risk in trying this approach for a promotional video. There was a strong possibility that the resulting film would not be well received by the Archviz audience, accustomed to reels showcasing new software tools and features. However, I was convinced that something completely different and never done before in Archviz could succeed. Thanks to the enormous creativity of Prompt Collective guys, we got a commercial that I am very proud of. It has been received so positively by the industry, to the point of winning the first prize in the prestigious 3DAwards in the "Videos" category.
Once again many thanks to the Prompt Collective team, especially Francesco Testa, Ivan Arellano and Dominyka Guceviciute.
Prompt Collective
It is a creative studio specialized in architecture, rendering and visual communication. Our Barcelona-based team consists of professionals from a wide variety of backgrounds and cultures.This diversity provides us with a broader vision of the creative processes involved in our work and allows us to offer a larger number of solutions to fit our clients’ needs. At Prompt Collective, curiosity and innovation are combined with cutting-edge technology. In order to efficiently serve our worldwide network of clients, we have developed an online production system that guarantees a fluent communication.
Tel. +34 930 082 931 / info@promptcollective.com / Mexic 7, Local SS, 08004, Barcelona, Spain.